Flowers with Friends spreads the love and brings together the York community through its vibrant pop-up and concept shop at York Museum Gardens.

The aim was to create a brand that felt distinct from a traditional florist — something more playful and unexpected. Instead of classic flower colours, I took inspiration from wildflowers, embracing their bright, unconventional combinations to reflect the joy, connection, and community at the heart of the pop-up. I also developed a series of Fibonacci-inspired geometric flower elements — a subtle nod to nature’s design — to bring a sense of harmony and structure to the identity while keeping it fresh, flexible, and ready to evolve.