Loam is a design-led architecture practice with a focus on sustainability, simple forms, and thoughtful, long-lasting design. I wanted the brand to feel calm, grounded, and quietly confident—something that would stand the test of time.

The identity uses a minimal palette, clean layouts, and subtle texture, inspired by natural materials and architectural lines. At the heart of the system are a set of geometric logomarks—shapes like squares, triangles, and circles that nod to structure, balance, and flow. They create a flexible, understated visual language that reflects Loam’s values of clarity, craft, and connection to the natural world.