Leeds Building Society is a member-owned financial organisation based in the UK. I was tasked with designing their annual Purpose Impact Report, bringing their purpose and values to life in a way that felt human, engaging and accessible.

Using their refreshed brand identity, I created a bold, storytelling-led design system that combined vibrant colour, photography and illustration. The report highlights real projects and community impact, with visual elements used to simplify complex information and reflect key themes such as fairness, inclusion, and supporting people into safe, secure homes.